China's favourite Okay-pop star turned "little fresh meatLay Zhang (Zhang Yixing for his Mandarin-speaking followers) had an thrilling announcement final week: he’ll star in his personal vertical format actuality present RECOGNIZE (归零)
This system will air on Douyin, the Chinese language model of TikTok, whereas Lay travels the world and shares his experiences together with his followers. The idea of this system is "return to zero" and uncover the "1% of life experiences". What does that basically imply? In response to the trailer, it interprets into Lay driving a tank and falling off a surfboard, amongst different thrilling worldly antics. In response to a Weibo publication of the pop star, "RECOGNIZE file the actual expertise […] at all times on the street. "
The primary episode premiered in Douyin on November 28. In the beginning of the ten-minute episode, Lay will get on a airplane to Las Vegas and mysteriously says that nobody can discover him there. Throughout the remainder of the present, he befriends his taxi driver, explores CVS, eats lobster and absorbs the style of town. The entire thing feels very intimate, with a lot of the photographs recorded by Lay himself talking straight with the viewers. The second episode will increase the depth a bit: Lay throws his picture of a superb boy, drives to the Nevada desert and learns to pilot and fireplace a navy assault tank.
Every part seems like a combination between a journey program, a actuality present and an elaborate vlog, with Lay filming some segments and others clearly filmed and professionally produced. Lay additionally participates within the manufacturing of the present, which is a collaboration between his impartial studio and Douyin.
The vertical format, which is designed completely for cellular viewers, is compelling. Visible results, sound results and glorious cinematography make this system simple to look at, and the person viewers expertise with Lay is undoubtedly a delight for his fan base. Anticipate this direct forage to the star-directed cellphone to develop into a tv development by 2020.