Norwegian Reality Show “Farmen” Gives Tesla “Free Promotion” Worth Hundreds Of Thousands Of Euros

October 25, 2019 by

Initially posted in X Auto.
by Iqtidar Ali | @IqtidarAlii

Some of the well-liked tv reveals in Norway, "Farmen"He gave Tesla a free promotion when host Gaute Grøtta Grav and the individuals arrived in 5 targets Tesla Model S on the season's premiere final month, in keeping with a number of analyzes of promoting businesses, this might be a six-figure price for Tesla [TSLA] If it was a paid advert (which definitely was not).

Farmen's actuality present has been aired efficiently since 2001. Contributors stay on a farm with out fashionable home equipment or machine assist. They need to stay there with the services that had been accessible 100 years in the past.

When Tesla Norway communications supervisor Sandvold Roland was requested how a lot Tesla paid for this promotion, he replied (Google translator):

“We don’t pay for promoting anyplace on the earth, it’s our world coverage. What I can say is that the manufacturing firm used these vehicles as a result of they thought it was related to the collection. We merely lend the vehicles with out paying them. ”

With just a little effort I may discover this video from this system's Fb web page, which reveals some individuals touring in Teslas. Inside and exterior glimpses seem, however are rigorously edited to keep away from views of your complete vehicles.

Norway is already the worldwide epicenter of electrical automobiles and most of the electrical automobiles bought within the nation are Teslas, and most of Tesla's new gross sales are Mannequin three gross sales. Not too long ago, Tesla Model 3 broke the all-time sales record of Model X in Norway.

In a rustic that’s quickly changing into inexperienced vehicles, such a "free promotion" makes a giant distinction. Nevertheless, those that hate and the followers of TSLAQ don’t imagine that the Silicon Valley-based automobile producer is getting free press, as a result of they don’t perceive the worth of a "believing" or mission-oriented firm. "Earnings" is what they stay for.

Tesla fans are continuously accused of being paid promoters of the corporate on social networks and critics even bombard the feedback part of pro-Tesla articles accusing them of being paid, as has occurred to us and plenty of others just lately .


Picture: Tesla Mannequin S at a charging station, Zach Shahan CleanTechnica

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