After 20 years of working with top brands like X-Factor, Pop Idol, Talent, Best Singers, and Fort Boyard, media veteran and two time Berlin International Pitch winner Anssi Rimpela found himself in the midst of a new vision in entertainment.
Formats with production hubs and turnkey services
to bring together the top talents of the entertainment industry and create new, engaging, and superior-quality content focused on worldwide multi-industry collaboration. Rimpela saw the digital disruption opening new possibilities that were previously unheard of. And they were coming to shake up areas like media entertainment concepts and format design
- What if, he asked, we could develop original top quality media formats that carried a unique design for centralised production?
- What if, he questioned, we could include built-in collaboration across different industries and platforms?
More importantly, Rimpela found himself asking how we could create premium content with strong creativity and production value to compete with industry giants like Netflix, HBO, and more? The answer, unfortunately, wasn’t out there. And so, Rimpela developed UpToLevel Media as a groundbreaking, innovative new response